Testing is integrated during each cycle, which means that there are regular checkups to see that the product is working during development.
Software is developed in incremental, rapid cycles. This enables the product owner to make changes if needed and the team is aware if there are any issues.
Keeping customers involved with sprint meetings, transparency and the use of Jira for visibility of each step of the project for both parties.
Developing in sprints, ensuring a short time between initial project investment and either failing fast or knowing that a product or an approach will work.
Since agile development is iterative features are delivered incrementally, therefore benefits are realized early while the product is still in development process.
The product owner is always involved in the progress of development and has high visibility at every stage. This implies engagement and customer satisfaction.